Your campaign will either aim to increase brand awareness, drive footfall to stores or increase product sales. Why is display compliance important?ĭisplay Compliance is critical to ensuring that your marketing achieves the intended outcome. So in this article, we explore display compliance in greater detail, including how to measure it and techniques you can use to ensure your marketing displays are 100% compliant. Unfortunately, poor display compliance is common, and some brands don’t even measure display compliance. The score in your audit gives you your display compliance percentage. Then, when it’s implemented, you audit the display to identify any issues compared to the planogram. For example, when designing your in-store marketing campaign, you will usually create a planogram that outlines the intended setup. And, when we implement it for retailers, their display compliance is closer to 40-60%! So, in this post, I’ll be sharing what display compliance is and how to measure it.ĭisplay compliance measures how accurately your visual merchandise display matches the intended design in your planogram. However, at Colateral, we’ve developed a method to measure the exact percentage that campaigns match their intended plan. They typically estimate that it is around 80-90% accurate, but they can’t measure it. And usually, when we speak to them, they know that their in-store displays aren’t always perfect.
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